Guides
In-depth guides
Longer walkthroughs for specific setups: real screenshots, code you can paste and the reason behind every step. The short fix page for each check lives under Learn.
All guides
385 guides, page 11 of 33.
- Structured data13 min read
Schema markup validation: fix structured data errors and warnings
Schema markup validation checks three things in order: the JSON-LD parses, the types and required properties are right, and the page qualifies for a rich result. Fix errors in that order, then warnings.Updated 27 Sept 2026 - SEO14 min read
SEO log file analysis: a step-by-step guide to your server logs
SEO log file analysis means reading your server access log to see what Googlebot and AI crawlers really requested and what your server answered. Get the log, find the crawl waste, check for fake bots and fix it.Updated 27 Sept 2026 - SEO13 min read
SEO migration checklist: before, during and after a site move
A printable SEO migration checklist for a new domain, https or a new CMS: what to do before launch, on launch day and in the weeks after, with the checks that catch the classic mistakes.Updated 27 Sept 2026 - SEO13 min read
SEO monitoring: what to watch between audits, and how to get alerts
SEO monitoring is checking the signals that break quietly between audits, such as indexing, noindex and canonical tags, speed, certificates and page text, with alerts for the urgent ones and a 30-minute monthly pass for the rest.Updated 27 Sept 2026 - SEO10 min read
Sitemap "Couldn't fetch" in Search Console, and the other sitemap errors
"Couldn't fetch" in Search Console means Google could not download your sitemap, or has not processed it yet. How to tell which, fix the cause, and fix "Sitemap could not be read", invalid dates, blocked URLs and the other sitemap errors.Updated 27 Sept 2026 - SEO11 min read
Sitemap priority, changefreq and lastmod: which ones search engines use
Google and Bing ignore sitemap priority and changefreq; the only optional field they act on is lastmod, and only while it stays accurate. What each tag means, why you can drop the first two, and how to set lastmod so it keeps working.Updated 27 Sept 2026 - WordPress13 min read
Staging with WordPress: host tools, plugins and the noindex trap
Which WordPress staging option to use, why a public staging copy needs both a password and noindex, the eight things that go wrong on push, and a wp-config snippet that makes staging safe by hostname.Updated 27 Sept 2026 - Best practices15 min read
Strictly necessary cookies: what may load before consent, and how to prove the rest waits
Strictly necessary cookies are the only ones a site may set before a visitor answers the cookie banner. Which cookies qualify, why cookie walls rarely do, and how to make Tag Manager, Consent Mode and your consent platform hold back everything else.Updated 27 Sept 2026 - Accessibility15 min read
Testing your site with a screen reader in 20 minutes
Automated checks find about a third of accessibility problems. A scripted 20-minute pass with VoiceOver or NVDA finds much of the rest; here are the keys, the script and the fixes.Updated 27 Sept 2026 - Speed12 min read
The best image size for a website: pixels and file weight for every slot
The best image size for a website is the width the image is displayed at, times two for sharp screens: about 1600-2000 px for a full-width hero, 1200-1600 px for content images and 2× the slot for thumbnails, at under 100-300 KB each.Updated 27 Sept 2026 - Accessibility12 min read
The viewport meta tag: the one correct value, and why never to disable zoom
The viewport meta tag tells phones to lay a page out at their own width. The one value to use, what each setting does, why user-scalable=no and maximum-scale=1 do harm, and how to test at 200 % and 400 % zoom.Updated 27 Sept 2026 - SEO13 min read
Title tag: how to write one that ranks and gets clicked
The title tag is the clickable headline Google shows for your page and a ranking signal. Learn what it is, how to write one Google keeps, patterns and examples per page type, and where to set it in WordPress and Shopify.Updated 27 Sept 2026
Guides tell you how. Your report tells you what.
Run a free report to see which of these guides apply to your site.