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In-depth guides
Longer walkthroughs for specific setups: real screenshots, code you can paste and the reason behind every step. The short fix page for each check lives under Learn.
All guides
15 guides, page 1 of 2.
- Structured data12 min read
Organization and WebSite schema: the site-wide markup to add first
The two JSON-LD blocks every business site should have, what Google does with them, a complete example with logo and sameAs, and how to add them in WordPress and Shopify without creating duplicates.Updated 4 Oct 2026 - Structured data13 min read
FAQ schema: example markup and what it still earns in 2026
FAQ schema is FAQPage markup that lists the questions and answers on a page in JSON-LD. Google stopped showing FAQ rich results on 7 May 2026 and removed HowTo in 2023, so here is when to keep it, a valid example, and what to do instead.Updated 27 Sept 2026 - Structured data14 min read
Schema markup in WordPress: plugins, custom JSON-LD and duplicates
Schema markup in WordPress usually comes from your SEO plugin, WooCommerce and sometimes the theme, which is why the common problem is too much of it rather than too little. How to set up what the plugin prints, add custom JSON-LD, choose a schema plugin, and keep one graph.Updated 27 Sept 2026 - Structured data13 min read
Schema markup validation: fix structured data errors and warnings
Schema markup validation checks three things in order: the JSON-LD parses, the types and required properties are right, and the page qualifies for a rich result. Fix errors in that order, then warnings.Updated 27 Sept 2026 - Structured data14 min read
Rich snippets: what they are, which schema earns them, and do they help SEO?
Rich snippets are search results with extra details such as price, stars or a breadcrumb path, pulled from structured data on the page. Which types Google still shows, and how to get them.Updated 26 Sept 2026 - Structured data10 min read
Schema markup for AI search: what the evidence says and what to add
Does schema markup help AI search? What Google, Microsoft and OpenAI have actually said about structured data, why no AI operator treats it as a requirement, and the markup that is still worth adding.Updated 26 Sept 2026 - Structured data20 min read
Schema markup: what it is, which types matter and how to add it
Schema markup is structured data that tells search engines what a page is about. What it does for SEO, the types worth adding, JSON-LD examples and how to add and check it.Updated 26 Sept 2026 - Structured data11 min read
Article and BlogPosting schema: what Google actually uses
Article structured data earns dates, headlines and bigger images in search, not stars. The properties Google reads, the image and date rules, a full JSON-LD sample and the WordPress plugin settings.Updated 25 Sept 2026 - Structured data11 min read
BreadcrumbList schema: the trail Google shows instead of your URL
The exact JSON-LD shape for BreadcrumbList, the rules Google applies to positions, names and URLs, how the trail appears in results, and the errors that make it silently ineligible.Updated 25 Sept 2026 - Structured data11 min read
Event schema: dates, venues, tickets and the rules Google enforces
The Event JSON-LD that earns the event rich result, with a full example for a physical, an online and a cancelled event, the ticketing fields, recurring events, and the mistakes that get pages ignored.Updated 25 Sept 2026 - Structured data12 min read
JSON-LD basics: adding structured data without breaking anything
JSON-LD is the structured data format Google recommends. Learn where it goes, how @context, @type and @id fit together, and the syntax errors that silently void a block.Updated 25 Sept 2026 - Structured data12 min read
LocalBusiness schema for shops, clinics and restaurants
Pick the right LocalBusiness subtype, add the address, phone, map position and opening hours Google reads, handle several locations, and validate the block so the business can earn a rich result.Updated 25 Sept 2026
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