Structured data
JSON-LD and microdata that unlock rich results in Google.
- Structured data11 min read
Article and BlogPosting schema: what Google actually uses
Article structured data earns dates, headlines and bigger images in search, not stars. The properties Google reads, the image and date rules, a full JSON-LD sample and the WordPress plugin settings.Updated 25 Sept 2026 - Structured data11 min read
BreadcrumbList schema: the trail Google shows instead of your URL
The exact JSON-LD shape for BreadcrumbList, the rules Google applies to positions, names and URLs, how the trail appears in results, and the errors that make it silently ineligible.Updated 25 Sept 2026 - Structured data12 min read
Duplicate schema entities: two plugins, one graph
When two plugins each print Organization, WebSite or Product structured data, Google picks one at random or shows nothing. How duplicates happen, how the report finds them, and how to keep one source.Updated 25 Sept 2026
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