Structured data
JSON-LD and microdata that unlock rich results in Google.
- Structured data12 min read
Organization and WebSite schema: the site-wide markup to add first
The two JSON-LD blocks every business site should have, what Google does with them, a complete example with logo and sameAs, and how to add them in WordPress and Shopify without creating duplicates.Updated 4 Oct 2026 - Structured data13 min read
FAQ schema: example markup and what it still earns in 2026
FAQ schema is FAQPage markup that lists the questions and answers on a page in JSON-LD. Google stopped showing FAQ rich results on 7 May 2026 and removed HowTo in 2023, so here is when to keep it, a valid example, and what to do instead.Updated 27 Sept 2026 - Structured data14 min read
Schema markup in WordPress: plugins, custom JSON-LD and duplicates
Schema markup in WordPress usually comes from your SEO plugin, WooCommerce and sometimes the theme, which is why the common problem is too much of it rather than too little. How to set up what the plugin prints, add custom JSON-LD, choose a schema plugin, and keep one graph.Updated 27 Sept 2026
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