Structured data
JSON-LD and microdata that unlock rich results in Google.
Guides
- Structured data11 min read
Article and BlogPosting schema: what Google actually uses
Article structured data earns dates, headlines and bigger images in search, not stars. The properties Google reads, the image and date rules, a full JSON-LD sample and the WordPress plugin settings.Updated 25 Sept 2026 - Structured data11 min read
BreadcrumbList schema: the trail Google shows instead of your URL
The exact JSON-LD shape for BreadcrumbList, the rules Google applies to positions, names and URLs, how the trail appears in results, and the errors that make it silently ineligible.Updated 25 Sept 2026 - Structured data12 min read
Duplicate schema entities: two plugins, one graph
When two plugins each print Organization, WebSite or Product structured data, Google picks one at random or shows nothing. How duplicates happen, how the report finds them, and how to keep one source.Updated 25 Sept 2026 - Structured data11 min read
Event schema: dates, venues, tickets and the rules Google enforces
The Event JSON-LD that earns the event rich result, with a full example for a physical, an online and a cancelled event, the ticketing fields, recurring events, and the mistakes that get pages ignored.Updated 25 Sept 2026 - Structured data12 min read
FAQ and HowTo schema after Google's 2023 changes: still worth it?
Google stopped showing FAQ rich results for most sites in August 2023 and removed HowTo a month later. What that means for your markup, when FAQPage still makes sense and what earns rich results now.Updated 25 Sept 2026 - Structured data12 min read
JSON-LD basics: adding structured data without breaking anything
JSON-LD is the structured data format Google recommends. Learn where it goes, how @context, @type and @id fit together, and the syntax errors that silently void a block.Updated 25 Sept 2026 - Structured data12 min read
LocalBusiness schema for shops, clinics and restaurants
Pick the right LocalBusiness subtype, add the address, phone, map position and opening hours Google reads, handle several locations, and validate the block so the business can earn a rich result.Updated 25 Sept 2026 - Structured data10 min read
Organization and WebSite schema: the site-wide markup to add first
The two JSON-LD blocks every business site should have, what Google does with them, a complete example with logo and sameAs, and how to add them in WordPress and Shopify without creating duplicates.Updated 25 Sept 2026 - Structured data10 min read
Product schema: price, availability and reviews for rich results
Product markup puts price, stock and stars under your listing. Learn what Google requires, how to write offers, variants and ratings, and why shops end up with two Products.Updated 25 Sept 2026 - Structured data11 min read
Recipe schema: the fields that earn the rich result
The Recipe JSON-LD Google needs for a recipe card in search, with durations, ingredients, HowToStep instructions, nutrition, ratings and video, the rules that get sites flagged, and the plugin notes.Updated 25 Sept 2026 - Structured data12 min read
Schema for multilingual sites: inLanguage, entities and shared ids
How to write structured data for a site in several languages so each version describes its own page, the brand stays one entity, prices match the market and Google never sees two organisations.Updated 25 Sept 2026 - Structured data7 min read
Schema markup validation — JSON-LD that earns rich results
Structured data tells Google what a page is about in a form it can trust: a product with a price, an article with an author, a business with opening hours. This guide validates what is on the page, explains required and recommended properties per type, and shows the JSON-LD that qualifies for rich results.Updated 25 Sept 2026 - Structured data12 min read
Validating schema without Google's tools: parse, shape, eligibility
Structured data can be valid JSON, valid schema.org and still earn no rich result. Check the three layers in order, locally and in CI, and keep Google's Rich Results Test for the last step.Updated 25 Sept 2026
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