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In-depth guides
Longer walkthroughs for specific setups: real screenshots, code you can paste and the reason behind every step. The short fix page for each check lives under Learn.
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45 guides, page 4 of 4.
- SEO13 min read
Structured navigation for large sites: hubs, breadcrumbs, link depth
Organise a site of thousands of pages so every page is a few clicks from home, with hub pages, breadcrumbs, crawlable pagination and the sitemap as a backstop, then audit it page by page.Updated 25 Sept 2026 - SEO13 min read
Thin content: what it is and when short pages are fine
Thin content is about value, not word count. Which pages Google considers thin, when a 120-word page is right, how to read the word-count finding, and what to do with archives and doorway pages.Updated 25 Sept 2026 - SEO7 min read
Title and meta description — writing for the result page
The title tag and meta description are the only parts of your page most people see before they click. This guide covers the lengths Google actually shows, how to write both for a click, why Google rewrites them, and how to set them per template in WordPress, Shopify and static sites.Updated 25 Sept 2026 - SEO12 min read
Trailing slashes, www and https: pick one and redirect the rest
Every page can be reached at up to eight addresses. Pick one form, send the other seven to it with one 301, and keep canonical, sitemap and links on it. Configs for nginx, Apache, Caddy and WordPress.Updated 25 Sept 2026 - SEO12 min read
URL length and structure: what actually matters
URLs are a minor ranking signal and a major usability one. The rules that hold up for length, words, folders and parameters, when to change an existing URL, and which permalink setting to pick.Updated 25 Sept 2026 - SEO13 min read
Why is my page not in Google? The indexability checklist
Work through the ten reasons a page stays out of Google in the order that finds the cause fastest, from a leftover noindex to a stray canonical, and confirm the fix in Search Console.Updated 25 Sept 2026 - SEO10 min read
x-default explained: the hreflang fallback for unmatched visitors
x-default names the page Google shows when no language or region in your hreflang set matches the searcher. Learn when to use it, which page it should point at, and how to write it correctly.Updated 25 Sept 2026 - SEO8 min read
XML sitemap validation: the errors that make Google drop it
A sitemap with one bad date or a relative URL is a sitemap Google stops trusting. This guide validates yours against the protocol, checks the listed pages actually answer 200, and shows how to fix each error in the CMS or the generator.Updated 25 Sept 2026 - SEO14 min read
Your server logs, decoded: Googlebot, AI bots and the fake ones
Read your access log in the browser: which bots crawl you, where Googlebot wastes fetches on 404s and redirects, which AI crawlers read your pages, and which "Googlebot" is fake.Updated 25 Sept 2026
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