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In-depth guides
Longer walkthroughs for specific setups: real screenshots, code you can paste and the reason behind every step. The short fix page for each check lives under Learn.
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130 guides, page 4 of 11.
- SEO11 min read
How often does Google crawl a site? Crawl rate and the Crawl stats report
How often Google crawls a site depends on how much it wants your pages and how much your server can take. How to read the real crawl rate in Search Console's Crawl stats report and your logs, and how to get pages crawled sooner.Updated 28 Sept 2026 - SEO21 min read
Website migration SEO: plan, redirect and verify a move without losing traffic
A website migration moves a site to a new domain, platform, URL structure or host. How to plan it, redirect every old URL and verify the move so search traffic survives.Updated 28 Sept 2026 - SEO12 min read
Can Google crawl JavaScript? How Googlebot renders and indexes it
Yes, Google crawls and renders JavaScript: Googlebot fetches the HTML, queues the page, runs your scripts in an up-to-date Chromium and indexes the result. What that render can and cannot see, how long it takes, and how to check what Google got.Updated 27 Sept 2026 - SEO13 min read
Crawl budget: what it is, when it matters and how to optimise it
Crawl budget is the set of URLs Google can and wants to crawl on your site. It matters for sites with 10,000+ fast-changing pages or a million-plus pages; below that, slow indexing has other causes. How to tell, and what to fix.Updated 27 Sept 2026 - SEO13 min read
Faceted navigation and parameter URLs: keeping filters out of the index
Filters, sort options and tracking tags turn one category into thousands of URLs. Learn which parameter URLs to index, canonicalise, noindex or block, how to handle utm and click ids, and how to see what Googlebot crawls.Updated 27 Sept 2026 - SEO13 min read
H1 tag: one per page, and a heading order that makes sense
The H1 tag is the main heading of a page. Give every page one clear H1 and a heading outline without skipped levels, so readers, screen reader users and search engines can follow it, in WordPress, Shopify or HTML.Updated 27 Sept 2026 - SEO11 min read
Hreflang errors: fix missing return links, self-references and conflicts
Hreflang errors mean Google cannot confirm your language set, so it ignores some or all of it. What each error audit tools report means, from missing return links to conflicts, and how to fix it at the source.Updated 27 Sept 2026 - SEO13 min read
Meta description: how long, what to write, and why Google rewrites it
A meta description is the short summary of a page that Google may show under your result. It does not rank you, but it wins the click. Learn the length that fits, what to write and why Google replaces yours.Updated 27 Sept 2026 - SEO21 min read
Meta tags for SEO: the ones that matter and the ones to ignore
Meta tags are the lines in a page's head that tell Google, browsers and social apps what the page is. See which ones affect search, which Google ignores, and copy-paste examples for each.Updated 27 Sept 2026 - SEO12 min read
On-page SEO checklist: 12 checks to audit any page
An on-page SEO checklist of 12 checks for a single URL, from indexability, title and headings to links, images and structured data, with what counts as a pass and how to audit the page in a minute.Updated 27 Sept 2026 - SEO14 min read
Redirect chains: find every hop and flatten it to one
A redirect chain is a URL that redirects to another URL that redirects again. Why chains appear after migrations, what they cost visitors and crawlers, and how to find every hop and flatten it into a single 301.Updated 27 Sept 2026 - SEO14 min read
Redirect mapping for a site migration: build, check and test the map
A redirect map pairs every old URL with its new one. How to collect the old URLs, match them, handle pages with no equivalent, turn the map into rules and test it before and after launch.Updated 27 Sept 2026
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