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Longer walkthroughs for specific setups: real screenshots, code you can paste and the reason behind every step. The short fix page for each check lives under Learn.
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130 guides, page 5 of 11.
- SEO11 min read
robots.txt Disallow: block what you mean, not your whole site
A robots.txt Disallow rule tells crawlers not to fetch the paths it matches: one folder, one file type or, with Disallow: /, the entire site. How to write the rule you need, how to allow everything, and how to spot and undo an accidental site-wide block.Updated 27 Sept 2026 - SEO12 min read
robots.txt examples: syntax, wildcards, Allow and crawl-delay
Copy-paste robots.txt examples for a typical site, WordPress, a shop, a Next.js app and AI crawlers, with the syntax behind them: user-agent groups, Allow and Disallow, wildcards, the Sitemap line and why crawl-delay does nothing for Google.Updated 27 Sept 2026 - SEO14 min read
SEO log file analysis: a step-by-step guide to your server logs
SEO log file analysis means reading your server access log to see what Googlebot and AI crawlers really requested and what your server answered. Get the log, find the crawl waste, check for fake bots and fix it.Updated 27 Sept 2026 - SEO13 min read
SEO migration checklist: before, during and after a site move
A printable SEO migration checklist for a new domain, https or a new CMS: what to do before launch, on launch day and in the weeks after, with the checks that catch the classic mistakes.Updated 27 Sept 2026 - SEO13 min read
SEO monitoring: what to watch between audits, and how to get alerts
SEO monitoring is checking the signals that break quietly between audits, such as indexing, noindex and canonical tags, speed, certificates and page text, with alerts for the urgent ones and a 30-minute monthly pass for the rest.Updated 27 Sept 2026 - SEO10 min read
Sitemap "Couldn't fetch" in Search Console, and the other sitemap errors
"Couldn't fetch" in Search Console means Google could not download your sitemap, or has not processed it yet. How to tell which, fix the cause, and fix "Sitemap could not be read", invalid dates, blocked URLs and the other sitemap errors.Updated 27 Sept 2026 - SEO11 min read
Sitemap priority, changefreq and lastmod: which ones search engines use
Google and Bing ignore sitemap priority and changefreq; the only optional field they act on is lastmod, and only while it stays accurate. What each tag means, why you can drop the first two, and how to set lastmod so it keeps working.Updated 27 Sept 2026 - SEO13 min read
Title tag: how to write one that ranks and gets clicked
The title tag is the clickable headline Google shows for your page and a ranking signal. Learn what it is, how to write one Google keeps, patterns and examples per page type, and where to set it in WordPress and Shopify.Updated 27 Sept 2026 - SEO13 min read
Website launch checklist: 30 checks before a new site goes live
A website launch checklist of 30 checks for a new site or redesign, from noindex and redirects to forms and backups, with how to verify each one and a launch-day sequence to copy.Updated 27 Sept 2026 - SEO11 min read
"Blocked by robots.txt" in Search Console: what it means and how to fix it
"Blocked by robots.txt" means a rule in your robots.txt stops Google from crawling a URL; "Indexed, though blocked by robots.txt" means Google indexed it anyway. How to tell whether to fix each and how.Updated 26 Sept 2026 - SEO11 min read
404 errors and SEO: which ones hurt, which to fix and which to leave
404 errors do not get your site penalised, but some of them cost you rankings, links and visitors. What Google says about 404s, which ones are worth fixing, which to leave alone, and how to triage the list in Search Console.Updated 26 Sept 2026 - SEO10 min read
Alternate page with proper canonical tag: what it means and when to act
"Alternate page with proper canonical tag" in Search Console means the page points its canonical at another URL and Google agreed, so only the other URL is indexed. Usually nothing needs fixing; here is how to spot the cases that do.Updated 26 Sept 2026
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