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In-depth guides
Longer walkthroughs for specific setups: real screenshots, code you can paste and the reason behind every step. The short fix page for each check lives under Learn.
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206 guides, page 2 of 18.
- SEO14 min read
AI crawlers and robots.txt: who fetches your site and how to decide
GPTBot, ClaudeBot, PerplexityBot and 15 more read your robots.txt. See which ones train models and which send visitors, copy a robots.txt that matches your site, and add a valid llms.txt.Updated 25 Sept 2026 - Accessibility11 min read
Alt text decisions: decorative, informative, functional or complex
A decision guide for the images the basics do not settle, from charts and star ratings to icon buttons, inline SVG and background images, with ten worked examples and where each CMS keeps the field.Updated 25 Sept 2026 - SEO10 min read
AMP in 2026: keep it or remove it, and how to remove it safely
AMP no longer earns a place in Top Stories or a ranking boost, and it doubles the pages you maintain. Who still benefits, what it costs, and the order of steps that removes it without losing traffic.Updated 25 Sept 2026 - Platforms11 min read
Apache .htaccess for an A grade: headers, redirects, caching
A tested .htaccess, built section by section, that gives an Apache or LiteSpeed site one-hop redirects, security headers, compression, cache lifetimes and no exposed files.Updated 25 Sept 2026 - Structured data11 min read
Article and BlogPosting schema: what Google actually uses
Article structured data earns dates, headlines and bigger images in search, not stars. The properties Google reads, the image and date rules, a full JSON-LD sample and the WordPress plugin settings.Updated 25 Sept 2026 - Security13 min read
Backups that actually restore: a small-site backup plan you can test
A backup you have never restored is a hope. Decide what to copy, how often and where, script it with wp-cli and rclone or a plugin, keep it out of the web root, and test the restore once a quarter.Updated 25 Sept 2026 - Structured data11 min read
BreadcrumbList schema: the trail Google shows instead of your URL
The exact JSON-LD shape for BreadcrumbList, the rules Google applies to positions, names and URLs, how the trail appears in results, and the errors that make it silently ineligible.Updated 25 Sept 2026 - SEO10 min read
Breadcrumbs: navigation and structured data together
A breadcrumb trail tells visitors where they are and lets Google print a readable path in your listing. Build the visible trail and the BreadcrumbList JSON-LD once, with HTML and WordPress settings.Updated 25 Sept 2026 - SEO14 min read
Bulk URL checker: 1,000 status codes and redirects at once
Paste an old sitemap or a redirect map into a free bulk URL checker and see the final status, hops, noindex and canonical of every URL, then fix a migration in the right order.Updated 25 Sept 2026 - Best practices12 min read
Cache-Control for humans: what to cache, how long, how to bust it
Set browser caching once and stop sending returning visitors the same files again. Three policies cover every file, with configs for nginx, Apache, Caddy, Cloudflare and WordPress and a free checker.Updated 25 Sept 2026 - Platforms10 min read
Caddy: the two-line https server and the headers to add to it
Caddy gets certificates, redirects to HTTPS and serves HTTP/2 and HTTP/3 with no configuration. Here is what it does by default, what it does not, and the Caddyfile that passes every report check.Updated 25 Sept 2026 - SEO8 min read
Canonical tags explained, with every mistake we see
The canonical tag decides which URL Google ranks when the same content lives at several addresses. This guide covers what it should say, how redirects and www variants interact with it, and the six mistakes that quietly give your rankings away.Updated 25 Sept 2026
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