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Shopify, Wix, Squarespace, Webflow and other hosted builders: what you can change there and what you cannot.
Guides
- Platforms25 min read
Shopify SEO: the complete guide
Shopify writes the canonicals, the sitemap and robots.txt for every store; the rest of Shopify SEO is yours. What is built in, what you control and how to check each part.Updated 1 Nov 2026 - Platforms17 min read
What is a CMS, and how to tell which one a website uses
A CMS (content management system) is the software that lets people publish and edit a website without writing code. What a CMS does, the main types, and how to tell what any website is built with.Updated 4 Oct 2026 - Platforms12 min read
Netlify and Vercel: the headers, caching and redirects to set
What Netlify and Vercel send by default, and the headers file, cache rules, redirects and preview settings that turn their fast defaults into a clean security and caching report.Updated 27 Sept 2026 - Platforms10 min read
Cloudflare robots.txt: what the managed file adds and how to control it
Cloudflare can add its own rules to your robots.txt: AI-crawler blocks and a Content-Signal line. What the managed robots.txt adds, how it merges with your file and how to turn it on or off.Updated 26 Sept 2026 - Platforms9 min read
Shopify robots.txt: how to edit robots.txt.liquid safely
Shopify generates robots.txt for every store and lets you change it through a robots.txt.liquid theme template. What the defaults block, how to add, remove and extend rules safely, and how to undo a mistake.Updated 26 Sept 2026 - Platforms8 min read
Shopify sitemap: where it is, what it lists and how to fix errors
Shopify builds your sitemap automatically at /sitemap.xml. Where to find it, what it includes and leaves out, how to keep a page out of it, how international domains work, and the fixes for the errors Search Console reports.Updated 26 Sept 2026 - Platforms15 min read
Shopify speed optimization: what speeds up a store and what cannot be changed
Shopify speed optimization is mostly apps, images, the theme and its Liquid: Shopify runs the hosting, CDN and checkout for you. The steps in order, how to measure, and what to leave alone.Updated 26 Sept 2026 - Platforms8 min read
What Shopify theme is this? How to identify any store's theme
To see what Shopify theme a store uses, open the browser console on the store and type Shopify.theme: it shows the theme name, its original schema name and its Theme Store ID. How to read each field, how to tell a store runs on Shopify at all, and why the name is sometimes misleading.Updated 26 Sept 2026 - Platforms11 min read
Who hosts this website? How to find a site's host, CDN and registrar
To find who hosts a website, look up the IP address its domain points to, then the network that owns that IP, and read the response headers for a managed host or CDN. How to do each step, and what to do when a CDN hides the real host.Updated 26 Sept 2026 - Platforms11 min read
Apache .htaccess for an A grade: headers, redirects, caching
A tested .htaccess, built section by section, that gives an Apache or LiteSpeed site one-hop redirects, security headers, compression, cache lifetimes and no exposed files.Updated 25 Sept 2026 - Platforms10 min read
Caddy: the two-line https server and the headers to add to it
Caddy gets certificates, redirects to HTTPS and serves HTTP/2 and HTTP/3 with no configuration. Here is what it does by default, what it does not, and the Caddyfile that passes every report check.Updated 25 Sept 2026 - Platforms14 min read
Cloudflare settings for speed and security, on the free plan
The Cloudflare free-plan settings that make a report go green, in order, with what each one changes, the traps (Flexible SSL, cache everything, Rocket Loader) and how to verify from outside.Updated 25 Sept 2026 - Platforms12 min read
Joomla and Drupal: the settings the report checks and where they are
Where Joomla and Drupal keep the settings behind a website report's findings, from URLs, titles and canonical tags to compression, caching, security headers and updates, with a lookup table.Updated 25 Sept 2026 - Platforms14 min read
Magento and Adobe Commerce performance: what to change first
Magento 2 ships slow by default: a heavy PHP stack without Varnish, RequireJS bundles, the Luma theme and one script per extension. The settings and commands that fix it, in the order that pays.Updated 25 Sept 2026 - Platforms11 min read
Nginx configuration for an A grade: TLS, headers, caching
One commented nginx server block, built up section by section, that passes getReport's TLS, security header, HTTP/2, compression and caching checks, plus the add_header trap that undoes it.Updated 25 Sept 2026 - Platforms13 min read
Shopify: what you can fix, what you cannot, and what to ignore
A Shopify report has findings you control, findings Shopify controls and findings that do not matter on Shopify. This guide sorts them, shows where each fix lives in the admin, and tells you which apps to remove first.Updated 25 Sept 2026 - Platforms11 min read
Squarespace: the checklist for speed, SEO and structured data
Squarespace 7.1 does images, SSL, sitemaps and canonicals for you. This checklist covers the settings that are still yours, the JSON-LD you add through code injection, and the report findings to ignore on the platform.Updated 25 Sept 2026 - Platforms12 min read
Webflow: performance and SEO settings worth changing
Webflow hosting gets the basics right. This guide covers the settings still your job: the SEO tab, page settings, images, fonts, interactions and redirects, and what a report can and cannot fix.Updated 25 Sept 2026 - Platforms12 min read
Wix: speed and SEO limits, and what to do inside them
Wix handles hosting, SSR, WebP and canonicals for you and caps what you can do about JavaScript weight. Learn which findings you can fix in the editor, which are the platform's, and when to stop chasing the mobile score.Updated 25 Sept 2026
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