Guides
In-depth guides
Longer walkthroughs for specific setups: real screenshots, code you can paste and the reason behind every step. The short fix page for each check lives under Learn.
All guides
45 guides, page 2 of 4.
- SEO10 min read
Favicon and touch icons: sizes and formats that work everywhere
Four files cover every browser tab, Google result, iPhone home screen and Android install prompt. The sizes, formats and link tags, one script to generate them, and how to check the result.Updated 25 Sept 2026 - SEO10 min read
How to find and fix broken links on any page
Find every link on a page that answers 404, 500 or nothing at all, see which ones redirect, and fix them in the right order. With a free checker, real examples and the WordPress shortcuts.Updated 25 Sept 2026 - SEO11 min read
hreflang in sitemaps vs in HTML: pick one and keep it consistent
hreflang can live in the page head, in an HTTP header or in the XML sitemap. This guide compares the three, shows a working sample of each, and explains how to pick one so the sets never disagree.Updated 25 Sept 2026 - SEO8 min read
Hreflang return links — why Google ignores your language tags
hreflang only works when every language version points back at every other one. Learn how return links fail, how to check all of them at once, and how to generate the tags so they never drift again.Updated 25 Sept 2026 - SEO11 min read
Internal links that redirect: find them and fix them at the source
Internal links that answer with a 301 still work, but every click pays an extra round trip. Find them, fix menus, content and templates at the source, and keep the redirect for everyone else.Updated 25 Sept 2026 - SEO13 min read
Internal links: how many, where, and with what anchor text
Internal links are how Google finds your pages and how ranking signal moves between them. Realistic numbers per page, where links count most, anchor text that works, and a 15-minute audit.Updated 25 Sept 2026 - SEO13 min read
International sites: subfolder vs subdomain vs ccTLD, by the numbers
Choose between example.com/de/, de.example.com and example.de with a trade-off table, the signals Google really uses for country targeting, and the hreflang rules that hold on all three.Updated 25 Sept 2026 - SEO11 min read
JavaScript-rendered content and Google: what gets indexed
Google runs your JavaScript, but later, with a budget, and not for everything. What breaks when content only exists after scripts run, how to see what a crawler sees, and the server-rendering fix.Updated 25 Sept 2026 - SEO11 min read
Meta descriptions: length, wording and when Google rewrites them
The meta description does not rank you, it gets you clicked. Learn the length Google shows, what a good one contains, why Google replaces yours, and how to set one per template in WordPress and Shopify.Updated 25 Sept 2026 - SEO12 min read
Nofollow, sponsored and ugc: link attributes explained
Which rel attribute goes on paid links, comment links and links you do not vouch for, why none belongs on your own links, and how to read the report's nofollow share finding. With WordPress examples.Updated 25 Sept 2026 - SEO10 min read
noindex, nofollow and friends: the robots directives reference
Every robots meta and X-Robots-Tag directive Google supports, how they differ from robots.txt and rel="nofollow", which one to use for staging, thank-you, search and filter pages, and how to check.Updated 25 Sept 2026 - SEO11 min read
One H1 and a sane heading order for every page
Give every page one clear H1 and a heading outline without skipped levels, so readers, screen reader users and search engines can follow it, in WordPress, Shopify or plain HTML.Updated 25 Sept 2026
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