How to structure headings (one H1, logical order)
SEO1 min readFixes 2 checks h1-single, heading-order
Headings tell search engines and screen readers how the page is organised. One H1, then H2 and H3 in order, without skipping levels.
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What a passing site looks like
- The page has exactly one H1 headingwarning · −1.5 ptseffort S
- Heading levels follow a logical orderwarning · −1 ptseffort S
1. One H1 heading
Why it matters. One H1 tells search engines and screen readers what the page is about. Several, or none, blur that signal.
How to fix it.
- Keep exactly one <h1> with the page's main topic; make the others <h2>.
- Check the theme: many put the site name or logo in an <h1> on every page.
2. Heading order
Why it matters. Headings are the page's outline. When it jumps from H1 to H3, screen readers and search engines assume a level of content is missing, and the structure is harder to follow.
How to fix it.
- Use H2 for each main section and H3 for details inside it; never skip a level going down.
- Pick heading levels by structure and let CSS decide the size. In page builders, change the "HTML tag" of the heading block.