How to write a good page title
The title is the headline Google shows and the text in the browser tab. Keep it 30–60 characters, topic first, brand last, and different from the H1.
Step by step, with screenshots: A one-page SEO audit, the getReport way →
Check your own site
Runs these 3 checks and the other 184, free, in about 45 seconds.
What a passing site looks like
- The page has a <title>fail · −10 ptseffort S
- Title length: passeswarning · −1.5 ptseffort S
- Title and H1 are differentwarning · −0.5 ptseffort S
1. The page has no <title>
Why it matters. The title is the headline Google shows in results and the text in the browser tab. Without it, the page is hard to find and hard to recognise.
- Add a <title> inside <head> that describes this page in 30–60 characters.
- In WordPress, set it under the page's SEO panel (Yoast, Rank Math) or the page title.
In a report the technical detail reads: Detected 0 <title> elements in the rendered document.
2. Title length
Why it matters. Google truncates titles past about 60 characters and may rewrite very short ones, so your chosen wording does not reach searchers.
- Rewrite the title to 30–60 characters, main topic first, brand last.
- Keep the most specific words at the start; they survive truncation.
3. Title and H1 are identical
Why it matters. The title competes in search results; the H1 greets visitors already on the page. Using the same words for both wastes the chance to cover a second phrasing searchers use.
- Keep the H1 as the on-page headline and rewrite the title for search, for example adding the key benefit or the brand.