Why a contact page matters for trust and SEO
A visible way to reach you is a trust signal for visitors and for Google's quality guidelines.
Step by step, with screenshots: Privacy policy and contact links: the trust signals a report checks →
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What it is
A contact page is the page that tells visitors how to reach the people behind a website: an email address or form, a phone number, a postal address and opening hours where relevant. It is usually linked as Contact in the main navigation or footer.
Visitors look for it before they buy, book or trust advice, and leave when they cannot find it. Google's quality rater guidelines treat clear contact and customer service information as a sign of a trustworthy site, especially for shops and pages about money or health. In the EU, online businesses must also show a way to contact them directly.
OK looks like this: a Contact link on every page leading to real, current contact details. getReport checks the page for a link to a contact page.
What a passing site looks like
- The page links to a contact pagewarning · −0.5 ptseffort S
No link to a contact page
Why it matters. Visitors who cannot find how to reach you leave. A clear Contact link in the header or footer also signals a real business to search engines and buyers.
- Add a "Contact" link in the main navigation or footer with an address, phone or form.
Questions people ask
What should a contact us page include?
At least one direct way to reach a person, such as an email address or a form, plus a phone number, the business address and opening hours if you have them. Add expected response time, links to help or FAQ pages, and a map for physical locations. Keep it short and easy to use on a phone.
What does a good contact us page look like?
It shows contact options immediately, without scrolling or searching: a short form with only the fields you need, a clickable email and phone number, and the address with a map if visitors come in person. It states when you reply and uses the same branding and navigation as the rest of the site.
Does a contact page help SEO?
Indirectly. A contact page is not a ranking factor on its own, but it supports the trust signals Google looks for, and for local businesses the address and phone number help local search, especially when they match your Google Business Profile. It also turns visitors into enquiries.