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Why a contact page matters for trust and SEO

Best practices1 min readFixes check contact-page-link

A visible way to reach you is a trust signal for visitors and for Google's quality guidelines.

Step by step, with screenshots: Privacy policy and contact links: the trust signals a report checks →

Check your own site

Runs this check and the other 186, free, in about 45 seconds.

What a passing site looks like

  • The page links to a contact pagewarning · −0.5 ptseffort S

No link to a contact page

Why it matters. Visitors who cannot find how to reach you leave. A clear Contact link in the header or footer also signals a real business to search engines and buyers.

How to fix it.
  1. Add a "Contact" link in the main navigation or footer with an address, phone or form.

Filed under Best practices. Copy is generated from the same catalogue that scores every report, so what you read here is what the report says.