How to run analytics with Google Consent Mode
Best practices1 min readFixes check consent-mode-detected
Consent Mode lets Google tags respect the visitor's choice while still modelling conversions. Required for Google Ads in the EU.
Step by step, with screenshots: A cookie banner that passes: reject button, lifetime, consent mode →
Check your own site
Runs this check and the other 186, free, in about 45 seconds.
What a passing site looks like
- Analytics run with Google Consent Modeinfo onlyeffort M
Analytics run without Google Consent Mode
Why it matters. Consent Mode tells Google tags what the visitor agreed to, so analytics keep working (in aggregate) after a "Reject" click instead of going dark. Without it, EU sites lose a large share of their measurement.
How to fix it.
- Enable Consent Mode v2 in your consent banner's settings and connect it to Google Tag Manager or the GA4 tag.