How to find and fix broken links
Links that answer 404 waste crawl budget and send visitors to dead ends. Fix the target or redirect it.
Step by step, with screenshots: 404 vs 410 vs redirect: what to do with removed pages →
Check your own site
Runs this check and the other 186, free, in about 45 seconds.
What a passing site looks like
- Broken links: passeswarning · −2 ptseffort S
Broken links
Why it matters. A link to a 404 page is a dead end for visitors and a wasted crawl for search engines. Old campaign or product pages are the usual cause.
- Update or remove each link listed in the technical detail; redirect the missing pages if they still get visits.
- In WordPress, a plugin such as Broken Link Checker finds these site-wide.