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Longer walkthroughs for specific setups: real screenshots, code you can paste and the reason behind every step. The short fix page for each check lives under Learn.
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130 guides, page 7 of 11.
- SEO16 min read
Ecommerce SEO audit: the technical checks every online shop needs
An ecommerce SEO audit checks what a normal site audit misses in a shop: filter and sort URLs, products in several categories, variants, out-of-stock pages, product schema and category page speed.Updated 26 Sept 2026 - SEO9 min read
Fake Googlebot: how to verify Googlebot IP addresses
A fake Googlebot is a scraper or scanner that sends Googlebot's user agent. How to verify a real Googlebot IP address with reverse DNS or Google's published IP ranges, and what to do with the fakes.Updated 26 Sept 2026 - SEO23 min read
Generative engine optimization: get read and cited by AI search
Generative engine optimization (GEO) is the work of getting your pages read and cited by AI search like ChatGPT, Perplexity and Google AI Overviews. What is documented, what is opinion, what to do.Updated 26 Sept 2026 - SEO23 min read
Googlebot and crawling: how search and AI bots crawl your site
Googlebot is the crawler Google Search uses to fetch web pages. How it finds, fetches and renders your pages, how Bingbot and AI crawlers differ, and what your server logs show about all of them.Updated 26 Sept 2026 - SEO9 min read
Googlebot user agent strings: every Google crawler and what it does
The Googlebot user agent strings for Smartphone and Desktop, the other Google crawlers you will meet in a log, the robots.txt token each obeys, and the Bingbot strings for comparison.Updated 26 Sept 2026 - SEO9 min read
How to add a canonical tag in WordPress and Shopify
Where WordPress core, Yoast SEO, Rank Math, All in One SEO and Shopify themes print the canonical tag, how to change it for one page or a whole template, and how to fix the duplicates each platform tends to create.Updated 26 Sept 2026 - SEO11 min read
How to create a sitemap: by CMS, by generator or by hand
How to create a sitemap for any site: check whether your CMS already makes one, switch it on in WordPress, Shopify, Wix or a framework, generate one by crawling, or write the XML yourself, then publish and submit it.Updated 26 Sept 2026 - SEO10 min read
How to detect AI crawlers on your website using server logs
How to detect AI crawlers on your website: find GPTBot, ClaudeBot, PerplexityBot and others in your access log, verify they are real, and measure their share of your requests and bandwidth.Updated 26 Sept 2026 - SEO8 min read
How to find the sitemap of any website
How to find the sitemap of a website, yours or anyone else's: read robots.txt, try the common sitemap paths, use the default address for each CMS, and what it means when none of them answer.Updated 26 Sept 2026 - SEO9 min read
How to submit a sitemap to Google, Bing and every other crawler
How to submit your sitemap to Google in Search Console, step by step, add it to Bing Webmaster Tools, declare it in robots.txt so every crawler finds it, and read the statuses Search Console shows afterwards.Updated 26 Sept 2026 - SEO11 min read
hreflang and canonical tags: how to use them together
hreflang and canonical tags do different jobs, and they only work together when every language version is canonical to itself. The rules, examples for tricky cases, and the conflicts that make Google ignore your hreflang.Updated 26 Sept 2026 - SEO11 min read
hreflang language and region codes: the reference table
hreflang language codes are ISO 639-1 two-letter codes, optionally followed by an ISO 3166-1 country code or an ISO 15924 script. A reference of valid codes for Spanish, English and other common languages, the look-alikes Google ignores, and how to choose.Updated 26 Sept 2026
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