# How to keep URLs short and consistent

> Short, readable URLs with consistent trailing slashes are easier to share, crawl and rank. Aim for under 100 characters.

Technical SEO · HTML version: https://getreport.app/learn/url-structure

## Trailing slash consistency

Passing looks like: Internal links use trailing slashes consistently.

**Why it matters.** /shop/ and /shop are two different URLs to a search engine. Linking to both styles creates duplicate pages and splits their signals.

**How to fix it.**

1. Choose one style (with or without trailing slash) and redirect the other to it with a 301.
2. Update internal links and the sitemap to use the chosen style everywhere.

## URL length

Passing looks like: URL length passes.

**Why it matters.** Long URLs are cut off in search results and hard to share by hand. Short, readable URLs get more clicks and fewer typos.

**How to fix it.**

1. Shorten the slug to 3–5 meaningful words and drop tracking or session parameters from the canonical URL.

Check your own page: https://getreport.app/