# How to write a good page title > The title is the headline Google shows and the text in the browser tab. Keep it 30โ€“60 characters, topic first, brand last, and different from the H1. Technical SEO ยท HTML version: https://getreport.app/learn/page-title ## Page title Passing looks like: The page has a . **Why it matters.** The title is the headline Google shows in results and the text in the browser tab. Without it, the page is hard to find and hard to recognise. **How to fix it.** 1. Add a <title> inside <head> that describes this page in 30โ€“60 characters. 2. In WordPress, set it under the page's SEO panel (Yoast, Rank Math) or the page title. ## Title length Passing looks like: Title length passes. **Why it matters.** Google truncates titles past about 60 characters and may rewrite very short ones, so your chosen wording does not reach searchers. **How to fix it.** 1. Rewrite the title to 30โ€“60 characters, main topic first, brand last. 2. Keep the most specific words at the start; they survive truncation. ## Title and H1 match Passing looks like: Title and H1 are different. **Why it matters.** The title competes in search results; the H1 greets visitors already on the page. Using the same words for both wastes the chance to cover a second phrasing searchers use. **How to fix it.** 1. Keep the H1 as the on-page headline and rewrite the title for search, for example adding the key benefit or the brand. Check your own page: https://getreport.app/