# How to write a meta description that gets clicks

> The description is the two-line preview under your result. 70–160 characters that say what the page offers and end with a reason to click.

Technical SEO · HTML version: https://getreport.app/learn/meta-description

## Meta description

Passing looks like: Meta description is present.

**Why it matters.** The description is the two-line preview under your result. Without it, Google picks a random sentence from the page.

**How to fix it.**

1. Add <meta name="description" content="…"> with 70–160 characters that say what the page offers.
2. In WordPress, most SEO plugins add a field for it on every page.

## Meta description length

Passing looks like: Meta description length passes.

**Why it matters.** Descriptions past about 160 characters are cut off mid-sentence in search results; under 70 they waste the space.

**How to fix it.**

1. Shorten the description to 70–160 characters and end it with a reason to click.

Check your own page: https://getreport.app/