# How to run analytics with Google Consent Mode

> Consent Mode lets Google tags respect the visitor's choice while still modelling conversions. Required for Google Ads in the EU.

Best practices · HTML version: https://getreport.app/learn/consent-mode

## Google Consent Mode

Passing looks like: Analytics run with Google Consent Mode.

**Why it matters.** Consent Mode tells Google tags what the visitor agreed to, so analytics keep working (in aggregate) after a "Reject" click instead of going dark. Without it, EU sites lose a large share of their measurement.

**How to fix it.**

1. Enable Consent Mode v2 in your consent banner's settings and connect it to Google Tag Manager or the GA4 tag.

Check your own page: https://getreport.app/